This week's homework was about using the mind's ability to see what is not there in order to steer the viewer to see those things the designer planned on them to see. For instance the designer creates a virtual texture by adding to an image a simulation of those things that the viewer's mind uses to recognize a particular texture. The same is done to create virtual distance in a composition by using various techniques to simulate the visual ques that a viewer receives when seeing an object or background that is more distant. There are also techniques and devices that can be used to evoke an illusion of emotion and other things from the viewer. These can all be combined to communicate to the viewer the message the designer desires.
There is also real texture in any design that can change the message that is on a monitor to when it is printed to a pamphlet or anything else with a different texture. This means an effective designer will consider the texture of the finished work before finalizing it.
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